Hanging sign for CAMPINWR.CA, showing an icon of a person sleeping in a bed, with the word's "Camp in" in the middle.
Three social media posts on Facebook for the Explore Waterloo Region. Each post shows a reason why one should camp at Waterloo Region Hotel.
A photo of the Waterloo Region hotel bed, showcasing their branded pillows.
Three banner ads for the Waterloo Region Hotel. Each ad is stating a reason why Waterloo Region Hotels beat camping.
A person laying in bed holding a cup of coffee, with breakfast on a bed tray.
Two women wearing Camp In shirts

Camp-In

Explore Waterloo Region / Social Campaign


There’s no denying that COVID hit business hard during the past year and a half. One sector particularly impacted was hospitality, with vacancy rates at an all-time low and hotels seeking new ways to attract guests.

The summer of 2021 saw warm weather and ease on restrictions. Camping became more popular than ever, resulting in campsites booked months in advance, limiting availability and leaving many people stuck for alternatives.

Seizing the opportunity, Waterloo Region Tourism asked us to create an awareness campaign to show the benefits of hotels over camping. Using social media, we took a direct route to present those benefits in a fun and unexpected way.

Project Scope:
Art Direction
Name Development
Copywriting
Advertising