Since 1924 and Growing
Downey Farms / Baby Potatoes
For four generations the Downeys have harvested the word-class soils just north of Toronto, growing potatoes for taste.
We helped create a new sku that would introduce their bite-size minis. We drew inspiration from old potato bins and incorporate ‘24 the founding year of the farm. This rustic look seamlessly fit with the other product lines and made Downey feel more approachable as a family run business and less a faceless multi-national.