Grown for Taste
Downey Farms / Packaging
For almost 95 years, four generations of Downey’s have grown potatoes north of Toronto and have collaborated with growers across North and South America to create a variety of distinctively tasty potatoes. Keeping in line with their individual flavour profiles, we branded their yellow potatoes, red potatoes and russets.
We also created a billboard (in the middle of a potato field, no less) to educate locals and passersby that they can pick up a bag of Downey Potatoes at their local grocery store.