Billboard design for Downey Farms potatoes. Advertising that is eye-catching for traffic, advertising for local potato grower.
Downey Farms Light and Smokey Russet Potatoes. The Inglewood, Ontario family delivers quality organic vegetables to Canadian families.
Collection of Downey Farms Old Organics potato bags. Including Russett, Red and Yellow potatoes. This Caledon farm brings quality products to a grocery store near you.
Billboard design for Downey Farms potatoes. Advertising that is eye-catching for traffic, advertising for local potato grower.
Front packaging of Downey Farms Old Organics Red Potatoes. Features rustic type, accompanied by homey illustration of a tractor for the logo.
Back packaging for Downey Farms Old Organics Red Potatoes. Clean layout, with area for nutrition facts.
Downey Farm’s Yellow Potato, aged typography is minimal but effective.
Legible layout on the back packaging for the potato bags of Downey Farms’s Yellow potatoes.
Clean and vintage font represents an ethical and organic company, giving meaning to the visual message they want to communicate to their customers.
Back of potato bag for Downey Farms Russet Potatoes, simple layout pays attention to the story of the Caledon farm.

Grown for Taste

Downey Farms / Packaging


For almost 95 years, four generations of Downey’s have grown potatoes north of Toronto and have collaborated with growers across North and South America to create a variety of distinctively tasty potatoes. Keeping in line with their individual flavour profiles, we branded their yellow potatoes, red potatoes and russets.

We also created a billboard (in the middle of a potato field, no less) to educate locals and passersby that they can pick up a bag of Downey Potatoes at their local grocery store.


Project Scope:
Art Direction
Branding
Package Design
Advertising