10 and Still Growing
HIPPY Canada / Anniversary Brochure
Home Instruction Program for Parents of Preschool Youngsters (HIPPY) now renamed as The Mothers Matter Centre is a not-for-profit dedicated to serving socially isolated and low economic status mothers and their families. They work with isolated mothers where they live – at home – connecting them with other mothers in their communities who share an understanding of the issues and challenges they face.
We had created several annual reports and communications pieces for them over the years and this time around we were asked to create a booklet that celebrated 10 years of their impactful work.
A key element of our design story was to showcase these mothers and their children using an illustration style that depicted them in loving family situations - this helped communicate the success of the program and the progress that these mothers are making as parents.